Mantelet, Fabrice (2006) Consideration of the emotional perception of the consumers within the design process. PhD thesis Génie industriel, ENSAM 2006ENAM0038.

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Abstract

The objective of this research is to prove that it is possible to integrate a tool which makes it possible to quantify the felt emotional of the consumer compared to a product or an intermediate representation of a product in the process of design in order to optimize this one. Indeed, nowadays, face to an economic environment in strong growth, there cannot be design of product without desire of communication between the designers and the consumers. It is thus relevant to be interested in the reactions of the consumers, to be able to measure and take into account their emotions in the process of design product. The scientific interest of this research is to explore new ways, by the combination of various techniques resulting from several fields (Engineering, Ergonomics, Psychology, Marketing...). We summarize our contribution research by the quantification of felt emotional of the consumer compared to a product. For that, we propose a tool usable transversely in the process of design and generic because it is usable independently of the industrial sector. The results of this tool can be exploited by the whole of the project team. Our work is based on actions in design and innovation, accomplished within the framework of a European project, and two projects of master research with industrial partners.

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